Ferrari: the History of a Legend from Maranello

In 1947, Enzo Ferrari founded his modest factory in Maranello.

The mass vehicle market was poised to explode in the early post-war years, but he made a determined decision to go against the trend, pouring his skills instead into his ambition of creating racing cars.

He spared no personnel or financial resources in developing the 125 S, a car that was a manifesto not just of technological progress but also of Ferrari's own racing goals, and laid the groundwork for a long saga of triumphs.

Ferrari: the myth of the prancing horse

The renowned prancing horse, taken from the one used by the Italian aviator Francesco Baracca during World War I, is Ferrari's official symbol.

When it comes to the colour that has always marked the Maranello cars, there are numerous Ferrari reds: from the original Alfa red to today's standard Corsa red, to the many hues of the racing cars.

Ferrari design and Pininfarina

In terms of design, the collaboration between Ferrari and Pininfarina is now legendary.

A shared affinity was instantly discovered between the two, and it was evident that they could work well together.

The first result of the partnership was a convertible, the 212 Inter, which made its debut at the Paris Motor Show in 1952.

Despite their tough personalities, a relationship of mutual satisfaction developed from this point.

From 1951 forward, Pininfarina was the exclusive bodywork provider for the Prancing Horse cars for many years.

Ferrari, a worldwide brand

Ferrari has been the most recognisable Italian brand in the world, linked with power, speed, design, style, beauty and success.

Suffice it to say that the Ferrari brand was named the most influential in the world in 2013 and 2014.

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