Vespa: the Story of an Italian Status Symbol

A timeless myth and an icon of design

It was in the spring of 1946 that the Vespa was first presented, a legend that still moves the world today. The war had just ended, people wanted to leave those dark times behind and get back on track, and there was no better moment to present the Vespa.

80 lire were enough for this dream of freedom. It was the first scooter that women could ride with ease. In fact, the very first advertisement fully represented the lifestyle of the time: a woman riding her beloved Vespa to work. 1946 was also the year when Italian women could vote for the first time.

The Vespa in films

The Vespa was made famous by black and white films, in which many actors and actresses became exceptional ambassadors. In particular, William Wyler's "Roman Holiday", in which Audrey Hepburn and Gregory Peck cross the capital on an unforgettable white Vespa, became a real advertisement for the manufacturer in 1953.

The Vespa, an Italian status symbol

Over the years the Vespa has become a status symbol, and owning one is the dream of thousands of young Italians. It is one of the most coveted and popular objects, especially among the millions of fans who have formed clubs and organise get-togethers in many Italian cities.

Just get on your Vespa and ride through the Bel Paese, to enjoy the good times of the past.

Plan your next programme with us: discover Rome and Team Building.